ABOUT

LinkedIn

Located in Austin, TX

I’m Jodi — a creative leader who turns brand and go-to-market strategy into clear, distinctive creative systems.

I lead the space between strategy and execution, developing the concepts, visual direction, standards, and cross-channel frameworks that help teams create cohesive work at scale to drive revenue growth.

I see creative direction as both an imaginative and architectural discipline. The concept creates meaning; the system gives that concept enough structure to remain recognizable across channels, teams, and moments.

My role is to turn positioning, messaging, and business priorities into a creative idea people can see, feel, understand, and remember.

Creative Direction

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Brand Systems

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Integrated Leadership

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Creative Delivery

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Creative Direction · Brand Systems · Integrated Leadership · Creative Delivery ·

What I do

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Creative Direction

    Concepts, campaign platforms, visual storytelling, art direction, and executional direction.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Brand Systems

    Identity evolution, standards, cross-channel cohesion, and scalable frameworks.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Integrated Leadership

    Collaboration across brand, product marketing, demand generation, web, content, and executive stakeholders.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Creative Delivery

    Team direction, resource planning, quality control, and hands-on design leadership.