For the Love of Dogs
♡
For the Love of Dogs ♡
HomeLife Media
Creative/Art Direction for Consumer Product, Photography, and Campaigns
HomeLife Media was founded for the love of dogs and created a suite of brands for consumers to fund shelter dog meals and other support with every purchase. Our customers were die hard dog moms eager to support dogs in need and purchase apparel, home goods, and dog products as banners of their dog mom identity.
My role was to lead concepting and creative production for all products from end-to-end: surface design and custom manufacturing, website, product photography, and campaigns. We focused on resonating with the deep love for dogs we shared with our customers, and took every opportunity to get playful just like the precious pups do.
See the case study for another of HomeLife Media’s brands: Hero Company.
Role
Art Director (reporting to the VP of Marketing): creative direction for product photography, campaigns, and surface design
Credits
Brandon Le, Photographer
Grace Chung, Illustration & Design
Nikki Angeles, Graphic Design
Tyler Morris, VP of Marketing
4th of July Campaign
Bracelet Collection
These beaded bracelets were meant for sweet memories of our customer’s favorite creature – their pup – with the option to engrave their pup’s name on them. We paired on-trend bracelet stacking with polaroids to create an easy connection point between memories of their dog and the bracelets.
Sterling Silver Jewelry for Valentine’s Day Sale
Bits & Bobs
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Bits & Bobs 〰️
Behind the Scenes
Working at HomeLife Media I had the great privilege of working with lots of the cutest model pups (and a few kitties too) — each with their own level of patience for posing and performing. Every second was worth the sneezing (yes, it turns out I’m allergic to dogs)!
