Kantata
Creative/Art Direction + Design for Programs, Campaigns, Visual Identity Evolution
Kantata exists to make predictable, profitable project delivery possible. Built to empower every team member with real-time visibility and institutional knowledge across every stage of the services delivery lifecycle, Kantata transforms businesses with an AI-driven Professional Services Automation platform.
In a sea of blue SaaS providers, the approach was to take on a bright and bold color palette with a system of signature shapes able to flex in execution.
As a steward of the brand with a lean team, I built systems for design and processes alike to create a bright and scroll-stopping visual presence with flexibility to illustrate heady abstract concepts in a recognizable and simplified visual language.
Also see the case study for Kantata Events
Role
Art Director (Reporting to CMO): Creative leadership and design
Credits
Tori West, Graphic Designer
Kavon Zamanian, Motion Graphics Designer
Research Report LinkedIn Ads and E-Book
Campaign: Tame project delivery chaos.
Marketing strategy required a meaning-flexible graphic sequence for a 4-part email sequence campaign that would be scaled and customized across multiple buyer personas. The solution was to narrow in on the pain point shared by all buyer personas – chaos in services delivery caused by disparate systems.
The Professional Services Pursuit Podcast
Cover art and Linkedin post template
Kantata Community
Themed with the power of community, we created a twist on the Kantata visual identity with robot character badges to encourage engagement, and on-theme email invitations.
